Barbados Sugarcane liquor
Academic work done for the subject of advanced typography taught by Professor Luciano Cardinalli.
My double Beatriz Jubram and I made the cachaça label. First the name of a barber shop was photographed, then we decaled the letters and then assembled the name of the cachaça.
Beatriz drew our bearded wife and I did the mock up.
Multiplatform Campaign
Academic work done for the creation matter.
The ooh pieces were developed by Isabella Valentini and I made the Board and the videos.
Campaign used
Platform 1
Platform 2
Cast: Jorge Luiz de Sales and Natália de Castro
Platform 3
Arts developed by Isabella Valentini
Have you ever gone hungry?
This is an academic work on the Storytelling subject instructed by Professor Martha Terenzzo.
The objective of the work was to make a micro narrative in the format of a video or horizontal image that could be immediately posted on instagram in order to collect financial donations or food for the ONG Recica.
Special Sponsorship:
Brendon Henrique - Carol Donatelli - Carolina Amaral - Danilo Rodrigues - Gabriel Sarquis - Gabrielle Veloso - Giovanna Baliviera - Giovanna Harumi - Ilka Lima - Lorenzo Masullo - Marina Masullo - Rafaella Martins - Tobias Thiele - Yasmim Araujo.
Você já passou fome? Por quanto tempo?
MemoPad
Creatorss : Caio Blanco, Maria Alice Tenório, Maria Antonia Cardeal e Natália de Castro
Work carried out in the sixth semester for Business Development and Management. I created a wearable for Alzheimer's. The girls in my group named it MemoPad for being a "post-it note pad".
The functioning of the device could vary according to the specificities of each patient, in view of the different stages of the disease and the different symptoms that a patient may have.
In addition, he would be the companion for people with the disease, would have health monitoring (heart rate, blood pressure, risk of falling, etc.), Search system (because some patients leave home and do not know how to return, and with this system as soon as the person goes out the door he will activate an alarm in the responsible's app and automatically block the patient's watch screen with the image "they are going to get you" or the home address so that someone can guide you). The aesthetics of the ideal wearable would be round with large print and very accessible.
NOTE: The arts were developed by me, using mock up.
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Intermedia Project
Academic work of the sixth semester in specialization in creation , where the objective was to develop a concept and work creatively in an intermediate way. The concept could be related to a brand campaign or any creative work. So I used Spotify because I believe it matches my concept "The soundtrack of your moment". My intermediate strategies were OOH at the bus stop, on the street clock and on the metro. All advertising pieces developed with mock up contained excerpts of songs as "triggers" for each moment. We are a family owned and operated business.
Our Activation
"The Viral"
The amount placed at the time
of the click
Academic work of the fifth semester elective instructed by professor Paulo Cezar Barbosa Mello. This work aimed to make a video on a subject that you liked a lot and with the idea of value / consumption.
Wait forever
Academic photography work in the second semester. The goal was to make the cover of a film chosen by the group.
Characters: Leonardo Zampieri and Natália de Castro
